A preacher must make a bridge between the scriptures and today's hearers. The task needs every ounce of creativity a preacher can rake up. Unfortunately many preachers put low priority on creativity, or say they are not creative or do not need it. This one weakness empties the effectiveness of many thousands of sermons every year. So this book asks: How creative are our sermons? What is creativity? What are the barriers to creativity? How do people find creative ideas? Where within a sermon do preachers need creative ideas? ans especially, What is the Key to Creativity and how can we turn it?